You may remember from 2017 when I covered Greg Norman’s show “Shark experience” Club Car golf cart service. Verizon provided content (e.g., music, live sports, news, entertainment, Greg Norman’s golf tips) back in the day.
It seems that this service was not working as it has not been heard from since then. I think it’s much more sensible to have built-in Bluetooth-enabled speakers on Club Car golf carts.
I highlight this service because Grove he became first place in the UK to offer golf cars with Bluetooth speakers after receiving the new Club Car fleet. Grove was the first in the UK to add the Visage GPS navigation service.
I really like statistics and figures. So let’s see how popular music streaming services are in the UK. CMA said The UK has 39 million listeners a month to streaming services that stream 138 billion times a year.
Among active users of music streaming services in the UK Spotify is the market leader With approx. 50-60% of the market share (Source: CMA study, December 2021). statista.com came to the same conclusion.
It makes sense to offer technological solutions or digital services to guests and golf club members that they are already quite familiar. This will make them bigger sense of control and self-confidence.
Brad Gould, director of golf at Grove says
“Speakers are built into cars and allow the people in the car to enjoy the music; if you are can’t hear it a few meters awayso it doesn’t affect other golfers.”
I advise you to….
In order to exceed our customers’ expectations and provide the highest level of guest experience, we first need to be certified convincing understanding of the client. Technology is only part of the story.
Make sure there is real demand and expectations for a specific technological solution or service. For example, ask golf club guests if they use music streaming services… then ask which ones.
Don’t start with technology and Then back to understanding the client!!
Without compelling understanding the client, there are no compelling digital experiences. Start with these approach to listening to the client Such as
- Customer Voice (VoC),
- Define customer personas,
- Develop a customer journey map.
This way you will be able to make more customer-centric decisions. When you have it all, you can focus on how you’re going to deliver the experience.
I have to say it is not a one-time exercise, but competence which requires constant investment to be effective.
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