Includes five new items that bring tournament-level quality to golfers’ legs and wardrobes
(TACOMA, Washington) – It’s peak golf season and TRUE linkswear (TRUE) introduces a new “Tour Collection” featuring the long-awaited LUX Tour and OG Tour golf shoes, premium LUX Tour Polo Tour Logo Edition and midweight Quarter Zip Tour Logo Edition, and a breathable 5-panel The LUX Tech Tour Cap, providing golfers with quality, stylish options for the golf season.
“The Tour collection has been tailored to the needs of our Tour staff,” says TRUE CEO Jason Moore. “Thanks to the feedback from players like Joel Dahmen, Mark Hubbard and Chris Kirk, we were able to continue to elevate our footwear and apparel through countless upgrades and aesthetic enhancements. The Tour Collection is our take on the fit, performance and style of the modern Tour player.
The composition of the Tour collection:
The LUX Tour is TRUE’s take on modern, performance golf shoes designed to the rigorous standards of the PGA TOUR staff, including co-founders Ryan Moore, Joel Dahmen and Chris Kirk. Building on the legacy of the LUX Pro, it offers subtle but significant upgrades in style, quality, fit and function. The LUX Tour includes an Achilles heel pad and TPU heel stabilizer for a more stable fit and features the all-new TRUE® Tour Signature Top Grain Napa Leather. Comfortable enough for TRUE’s Tour players to wear right out of the box, the improved midsole compound and WANDERLUX® sockliner provide the best feel, grip, and lateral stability yet. Upgraded metal logos and exotic genuine leather accents enhance the luxurious aesthetic of the LUX Tour.
AND a trip
The OG Tour combines the iconic TRUE Original with an all-new premium design, built to TRUE PGA TOUR’s rigorous performance standards. Building on the legacy of the TRUE Original, the OG Tour delivers a distinctive, minimalist fit, wide toe box, and zero drop. Naturally comfort-enhancing and designed for walking, it generates more ground contact than any golf shoe, keeping golfers touching the ground with perfect balance and traction. The flexible, ergonomically designed sole eliminates any inhibitions between golfers and the turf. Now featuring the all-new TRUE® Tour Signature Top Grain Napa Leather, the OG Tour features upgraded metal logos and exotic genuine leather accents to elevate the premium aesthetic.
LUX Tour polo shirt
With minimalist design and maximum comfort, the LUX Tour polo shirt is crafted from super natural materials, offering unparalleled performance and a modern aesthetic that seamlessly transitions to the golf course. The sporty, modern fit is perfect both on and off the lines as the polo drapes naturally for a casual yet snug fit. The ultra-premium blend LUX Tour Polo features a balanced blend of industry-leading Tencel® (45%), REPREVE® recycled polyester (50%) and spandex (5%) for maximum comfort and movement. It also features a highly visible TRUE logo on the front left chest and fan favorite Dead Golfer on the left sleeve.
LUX tour zipper
The LUX Tour Quarter Zip is the optimal mid-weight layering piece for the active and competitive golfer, built with super natural materials for unreal performance, great looks and comfort, and next-level sustainability. This quarter zip is the perfect “all year round” weight to keep golfers feeling good while chasing on and off the course. Premium terry blend features a balanced blend of industry-leading Tencel® (43%), recycled polyester (50%) and spandex (7%) for maximum comfort and movement. It features a highly visible TRUE logo on the front left chest and a Dead Golfer logo on the left sleeve.
LUX Tech Tour 5-panel cap
Top performance TRUE ‘takes on’ a 5-panel cap, the LUX Tech Tour 5-panel cap features a brushed, smashed coast style with a modern design and ‘invisible’ detailing. The breathable foam front, laser-perforated back, athletic sweatband and moisture-wicking coating will keep golfers cool and dry. Featuring a new colour-toned TRUE vinyl application with the Tour logo on the front and an embroidered Tour design underneath, TRUE fans can get the cap that the TRUE pros wear this season in motion.
For more information on the Tour collection and other TRUE products, please visit www.truelinkswear.com.