Titleist debuts long-awaited new irons at Memorial

The newest Titleist irons make their official PGA Tour debut this week at the Memorial Tournament. This means we’ll see new clubs in Dublin, Ohio this week as part of the brand seeding process, which sees new products emerge from behind closed doors of Titleist’s R&D department and into the bags of the world’s best players.

Given previous adoption rates, there’s a very good chance many players will be switching to new irons this Memorial week as they prepare for the US Open, which will be held in a few weeks at the LA Country Club.

What we know: The eponymous T series remains

Other than what we can only infer from the markings on the heads, Titleist has no official comment on the technology behind the hood of these new irons. But even without official insight, we can make some pretty solid assumptions based on the visual cues presented across the various models and previous generations.

T100

To quote Titleist from their TSR driver release, “It’s about evolution, not revolution” and who can blame them? The T100 has been one of the most popular irons on the PGA Tour for many years, if not one of the most popular, and when you have a great thing players love, don’t mess with it.

Now the T100 showcases ultra-clean cosmetic elements, and early feedback from the tour had players raving about the improved strike feel that was the focus of development.

T150

This is big – bigger than the T100, for example – and looks like a direct replacement for the T100S, which offered stronger lofts and a more flexible face. Unlike the T100S (and as the numbered name suggests), this is a true mix of the previous T100 and T200 for golfers who want extra forgiveness and ball speed in a compact form, but also want something more inspiring in address than the current T100S.

We’ve seen many Titleist employees pair blade and CB irons with T100 long irons, the T150 appears to be another option for those looking to pair the T100 with something a bit more forgiving before moving on to the (even larger) T200 Model.

T200

Just as the T150 is a slightly enlarged T100, the new T200 appears to be a slightly slimmed-down version of the previous generation, with aesthetics very similar to the rest of the new line of irons. As much as I’d love to cut one of them in half and give you the full range of internals, I can’t – but I imagine there’s tungsten inside that increases the MOI.

T350

This is where it gets really interesting as Titleist appears to be ditching the cast T300 and replacing it with the forged T350. It’s unknown if it’s a combination of the T300 and T400 (as the naming suggests) and Titleist plans to stick with the four T-series iron models, but given that the T400 was launched on a slightly different date than those more fun products, it’s still chance we’ll see a super game upgrade of the T400 or T450 in the future.

Final thoughts

The release of new Titleist irons is always big news for golf enthusiasts, and the updated T-Series irons seem to answer the questions many players are asking. In particular, this means creating a very consistent look through the models and an additional option to match between the T100 and T200. Like many of the other players taking part in Memorial this week, we can’t wait to put them to the test when the time comes.

We don’t have any information on the retail release schedule, but we’ll keep you updated as they become available. For more of the latest equipment news, visit golf.com A fully featured podcast.

Editor of Golf.com

Ryan Barath is GOLF Magazine and Senior Editor of GOLF.com Gear. He has extensive experience in matching and building clubs with over 20 years of experience working with golfers of all skill levels, including PGA Tour players. Prior to joining the team, he was the lead content strategist at Tour Experience Golf in Toronto, Canada.